AROMACHOLOGY AND ITS IMPACT

Few people are aware of the fascinating insights of aromachology, the science that deals with the influence of scent on human behavior, emotions and moods.

For decades, cell physiologist Prof. med. habil. Dr. Dr. Dr. Hanns Hatt has been researching the effect and significance of a wide variety of aromatic essences.

His studies focus on the approximately 350 olfactory receptors of the human body, which, once stimulated, activate different signaling pathways directly to the brain. An impressive process that decisively influences emotions and essential decisions in life such as our likes, dislikes and choice of partner. 

AMATRIUS® Eaux de Parfum* and care products* perfectly combine the latest scientific findings, the art of perfumery and Nora Naisbitt's vision with Ibiza's optimistic, cheerful
lifestyle. Exquisite fragrances that act as mood enhancers to intensify or create positive emotions through olfactory cell reactions.